Fashion 1m

Cotton On sold their first pair of jeans from a car boot in 1991, and 26 years later, they’re celebrating their true blue roots with an extensive denim range.

The ’91 Collection’ looks to cover all corners of denim this Spring, with a focus on everything deconstructed and distressed. Everybody likes to wear their denim different, which is why the collection encompasses everything from skin-tight to throwback relaxed fits, traditional indigo to darker shades, and greater detailing including embroidery, sequins and cut-and-sew aesthetic.

Priced from $29.99 to $79.99, the 91 Collection definitely sits at the more affordable end of denim – and with over 100 pieces available to men and women, there’s bound to be a handful of wardrobe staples for each and every jean enthusiast. See some of our picks in the images above, and shop the entire range online or at your local Cotton On store.

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Photos by Jack Bennett Filmed by Jay Grant August 10, 2017
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