October 29, 2014

Australian label Zanerobe continued to solidify their international presence with the launch of their ‘Primal’ collection at the Westin Mitchell Design Warehouse in Los Angeles. A collection filled with modern, street-smart garments, ‘Primal’ taps into a space where functionality and versatility are championed.

In true West Coast style, the night featured performances from Zanerobe collaborative partners Top Dawg Entertainment – including rising emcee Isaiah Rashad and Kendrick Lamar’s touring DJ, Mixed By Ali. Chicago talent (and future Laneway Festival performer) Vic Mensa also made his presence felt, Sydney local lad Luke Cheadle kept the Aussie vibes strong while Tony Royster Jr. who happens to be the dummer for Jay Z, kept the beat down low.