Tuesday Without 3m

We’ve featured Aisha Jade a few times in our Tuesday Without shoots, but she’s arrived in this week’s edition via a different route – showcasing her new label called Boy By Her.

As the name might suggest, Boy By Her is about throwing all those gender expectations out the fashion window, providing garments that playfully tweak silhouettes and colours for comfortable basics packing plenty of attitude.  “The cut of the styles are very masculine, but I have been careful in picking very feminine colours to keep that balance. In saying that, the boys can rock these colours and cuts too,” Aisha says.

“That’s what excites me most about the brand – it really has the potential to be worn by everyone,” she continues. With Boy By Her set to launch very soon, this Tuesday Without shoot gives you a sneak peek into Boy By Her’s debut – with garments modelled amicably by Kyra-Jade Tavernier. We see crop tops, longsleeves and oversize tees arriving in soft shades, with Kyra-Jade coming in hot with a carpark rooftop flex.

See more of Kyra-Jade via Instagram, while this only marks the beginning of Boy By Her. “To be honest I am feeling very fortunate to be in the position to start something I have always been passionate about, and I’m excited to watch it naturally evolve,” Aisha says. Follow the brand’s happenings here:

20170404_V1_TuesdayMag

Models – Kyra-Jade | @kyratavernier
Label- BOY BY HER | @boybyher
Agency – The.MGMT
Photographer – Mitchel Ross

April 4, 2017
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Alannah Walton
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