By Andrew Yee & Chris Yee
Alright to be honest I don’t know a lot about fashion. My only foray into that world was when I met George R. R Martin (The Game of Thrones guy), and when I told people they thought I was saying Georgio Armani – bellisimo! That being said, Sydney based brand Pseushi seems to be making all the right moves, leaving a huge mark on the local scene.
Chris Loutfy and Wesley Chiang are the masterminds behind Pseushi. It would be pretentious to say that it’s a lifestyle brand, but there’s something about them that seems to extend past just prints on shirts and cuts of pants. It might be the inclusion of Sydney’s youngest and creative faces, the emphasis on classic film photography, or the combination of contemporary art and music.
Whatever it is, it’s working in a big way – they held a pop up store on Crown St, Surry Hills over the weekend where they flexed their Autumn collection, as well as a solo exhibition by the beast himself John Kaye.
So don’t be a jabroni, do yourself a favour and keep an eye on Pseushi! And shouts out to Georgio, keep it moving playboy!