Founded by the brain children of Zanerobe comes the latest in new kind of shopping. Subtype is a curated gallery experience showcasing exclusive, meticulously selected sneaker styles, quality apparel and specialty accessories all sourced from the most premium collections globally.

Located in Sydney’s CBD precinct on Palings Lane, the walkway to the IVY/Merivale HQ, the space has been designed with a simplistic approach to replicate a gallery style retail experience with a strong store theme.

“This is a passion project that we have toyed with for years when the time and location was right.The sneaker culture in Sydney is building momentum and to be honest we felt the current offering lacked availability, service and a key message.” – Leith Testoni, Zanerobe co-director.

A genuine retail experience filled with knowledge and expertise and an open door policy, the store makes one feel it doesn’t matter whether you are buying your first or twentieth pair, it is a destination that welcomes everyone. Carrying top end, platinum lines of sneaker brands including Nike, Adidas, Onitsuka, Asics, Reebok, Puma, Vans, ETQ, Filling Pieces, Rains, Zanerobe, Icny and Jason Markk, Subtype provides a unique offering to it’s consumer and will be one of the first retail stores in Australia to carry the top tier and capsules from ETQ Amsterdam.

With an official launch mid January 2015 in line with exciting announcements and the commencement of Subtype’s partnership with Nike. It’s a date I am sure we will all look forward to.