There’s a little buzz around Byron Bay at the moment with Splendour In The Grass around the corner, which makes it prime time for Service Store to open its doors in the coastal town, in collaboration with Rolla’s.

The denim specialists have have gone all out for their brand new store, which has been based loosely on the home of Rolla’s founders Andy Paltos and Sarah Gilsenan, taking their love of rustic, laid-back interiors and injecting it into the retail space. In addition to Rolla’s, the store will also carry sister brands Abrand Jeans, Neuw and some extra goodies.

Helping bring in Service Store’s grand arrival will be burgeoning duo Set Mo, fresh off the release of their new single ‘I Belong Here.’ The house anthem features Townsville singer Woodes as well as an all-star backing choir of Asta, KLP and Elizabeth Rose. Also, Tom Tilley on bass – big! They’ll be dropping ‘I Belong Here’ and more from their bangin’ catalogue tomorrow evening, before performing at Splendour and their own Stamina Sessions tour in August.

It’s all going down at 17 Lawson St, Byron Bay from 5:00pm on Thursday, July 20. RSVP to [email protected] now and we’ll catch you tomorrow night: