Selena Gomez Fronts Puma’s Ballet-Inspired ‘En Pointe’ Collection
Inspired by the ballet.
Fashion
January 22, 2018

Ah, ballet.

While ballet isn’t all that Homer Simpson envisioned, the graceful performance dance offers plenty, even if it doesn’t include a bear driving in a small car. That’s channeled in Puma’s latest ‘En Pointe’ collection, which was crafted in collaboration with dancers of the New York City ballet.

The campaign is fronted by Selena Gomez, who joined the sportswear giant in September 2017. Alongside fellow powerhouses like Kylie Jenner and Rihanna, Gomez is an easy pick for Puma, given her status as the most popular celebrity in all of Instagram. Here, she flexes in Puma’s latest collection, draped in soft pinks, smooth satins, and “woven details pulled from ballet technique: long lines, dynamic flexibility, and powerful movement.”

See the ‘En Pointe’ collection worn by Gomez below:

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