It’s getting harder and harder to keep up.

Hot off the press, Bloomberg is reporting that a new, cheaper iPhone is in the works. “This will be the first lower-cost iPhone model since the iPhone SE. It will look similar to the iPhone 8 from 2017 and include a 4.7-inch screen,” the article said. The offering is set to help Apple compete in more price-conscious and emerging phone markets, such as India, where cheap Android rivals are king. 

With production rumoured to commence in February we could see the tech officially unveiled as soon as March of this year. Check out the full article here and keep your eyes peeled for an official announcement.