Last night, Thursday 4th of July, cult eyewear favourite Bailey Nelson launched the first of their live and exclusive video performances by Australian artists. The first instalment of ‘After Hours’ took place in Sydney with performer Milan Ring. After Hours is a series of intimate performances recorded live in Bailey Nelson flagship Sydney and Melbourne stores after closing time.

Bailey Nelson’s ambition with the After Hours series, is to create a platform for artists to showcase their individual talents. Guests at the Sydney launch included Actor and singer Alli Simpson, Hugo Gruzman from Flight Facilities, Instagram stars Renee and Elisha Herbert, Model Agi Thiong and socialite Casey Burgess. Guests enjoyed food served by Bondi favourite Panama House, and drinks were provided by ChandonS. Solo powerhouse Milan Ring was the first of many handpicked live acts who will be performing for After Hours. Taylor Ryan of Bailey Nelson’s marketing team is passionate about creating a brand that supports fresh Australian music and talent, and is “excited to have some of the country’s biggest acts engaging with the brand.” He says of the series. Following Milan Ring, Bailey Nelson in conjunction with Tropicool will announce an impressive string of popular musicians to perform live for After Hours, including pop duo Lime Cordiale. Milan’s live performance will be available live on Bailey Nelson social channels on the 8th of July. 

Event: Bailey Nelson
Date: 04/07/2019
Photographer: Ari Pashalis