If you answered in the affirmative to any of the questions above, then here comes some good news courtesy of Lee Jeans. Their new ‘Stay Black’ collection does exactly what its name suggests – offering their blackest jeans yet. The nocturnal garments have been reactive beam dyed, which makes for a strong bond between the black dye and fibres. What results is jeans that’ll stay black for longer, wash after wash.
To celebrate the collection, Lee Jeans took to the underground – more specifically, a Kings Cross carpark which was decked out in dark decorations. Notable moments included fairy floss and a cameo from DJ Nes. Step inside with Lee Jeans in the gallery above, and shop the ‘Stay Black’ collection here: