Fashion 5m

Bonds’ latest ‘New Era’ collection is dropping this Friday, and steering the ship is none other than Australia’s own Inka Williams.

Honouring Bonds’ preference for basics with a colourful and nostalgic touch, the ‘New Era’ collection has a little something for everyone – and Inka shows it all as the face of the new campaign. Having gained a global audience via social media, the model now bases herself in Bali, but has returned home for Bonds’ latest effort. On set, we hung out with Inka and captured some behind-the-scenes shots on film.

You can see them all above, and cop everything from the ‘New Era’ range when it drops on June 29:

Photos by Jack Bennett June 25, 2018
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