The new campaign features CK ONE; a new genderless appeal collection of underwear and Jeans, and CK EVERYONE; a new clean fragrance inspired by Calvin Klein’s iconic CK ONE scent. Formulated by 79% naturally derived ingredients, including naturally derived alcohol, CK EVERYONE is vegan, recyclable, and comes in a folding carton that contains 30% postconsumer recycled materials.
A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions.
Sending the message, “I am one. I am many. I love everyone of me,” loud and clear, Calvin Klein are hosting an I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. Peep the new range in the gallery above and video below: