The Sydney streetwear brand has a reputation for enjoying a bender more than any other cotton-slingers in the country. To celebrate two year of existence, the lads are kicking of the silly season with a huge warehouse party this Saturday, led by a killer lineup that includes Tekie, Pleasure Coma, Georgia June, Groove City, Papaya Tree and more.
Ahead of this weekend’s party, we sat down for a beer and a chat with head honcho Zach about what’s getting cooked in the AM kitchen. Sydneysiders, grab your tickets here and read on below:
Too easy. Alutamunted started two years ago, essentially out of needing something to do. A lot of our time was spent getting highly fucked up, and all of us a) didn’t want to wear any clothing anyone was making and b) we saw there was a lack of Australian made products out there.
We started of printing shirts in my laundry and then it escalated from there. It got to a point where it started to get marketable and about a year ago we released a line of products… it got absolutely pumped which was kinda shocking, so we started getting reputation of selling out quickly.
One of the key points was our Australian made rugby jerseys, we released them – 60 units of incredibly ugly jerseys, made out of six panels of fabric, some of which was from the 60’s – I was staring at these units thinking, “We’re fucked.” They ended up selling out in 24 hours.
We only make as many as we think we will sell. We’ve got about a hundred ideas on the back burner. The theme of the brand is basically things you come up with when you’re kicking on, so if you have eight beers, you can possibly come up with four designs.
The brand is something that’s quite collaborative. We like to involve everyone around who’s doing stuff whether it be musically or artistically. So why do that and then have everything made offshore? You see like hundreds of units made in China or Bangladesh just being pumped out and there’s nothing wrong with that, but at the end of the day, there are people willing to do that in Australia and it costs a fair bit more, but I think the quality speaks for itself.
We’re celebrating two years of drinking beers and making shirts. There’ll be live art and music and we’ve got a mate doing a South American sausage sizzle who will also be operating the nang bar for the night. It’s a day festival, but we’ll keep pushing it as late as we can.