Fashion 5m

We’ve teamed up with Globe for the third year in a row to bring you Sweet Nuthin’.

Inspired by the chilled-out grooves of the Velvet Underground’s song ‘Oh! Sweet Nothin’, we’ve designed our most comfortable collection of clothing and accessories to date, in collaboration with our mates at Globe. The unisex range has you covered from socks to beanies (and everywhere in between) and features an eye-catching washed-out orange, steezy prints, and blurry Sweet Nuthin’ insignia.

Sweet Nuthin’ melds casualwear and statement pieces in a way that is both striking and comfortable at the same time, but don’t just take our word for it – check out the short film below to get the vibe:

https://vimeo.com/343989120

Here, we hitched down Route 66 in California with Globe team riders Aaron Michael Kim and Sammy Montano, as well as models Mae Col and Camille Jansen to capture the essence of the Sweet Nuthin’ collection and shoot the lookbook. Check out the gallery above and head here to shop the range, which is available online and in selected General Pants stores right now:

June 24, 2019
Editors Pick