Having dropped some solid collections over the past few seasons, Pseushi unveil a more playful side for their SS18 range without losing their moody aesthetic. There’s devilish references to Monopoly and video games of yesteryear, while staple t-shirts are supplemented with shorts, a backpack and a utility-style vest that harks back to Get Rich Or Die Tryin, just in time for 50 Cent’s Australian tour in early 2018.
Next weekend we are launching Spring Summer 18 with a party on Friday night, then our Showroom open over the weekend. We will also be screening a film @james.pdf created for Pseushi. Pull up on us at 117 Regent St, Chippendale – next door to The Lord Gladstone. Remaining stock will be online the week after. Proudly supported by @frankstrongs
Taking inspiration from 1989 film Do The Right Thing, Pseushi have used the collection to weave through polar opposites. “We explored the duality of man, heaven & hell, yin & yang, examining the polarity in everything and the space between those two opposites,” brand founders Chris Loutfy & Wesley Chiang said.
The collection will launch this Friday night with a Pseushi pop-up store, where all of the SS18 items will be available to purchase with a few complimentary beverages to boot. It’s located at 117 Regent Street, Chippendale, right next to The Lord Gladstone hotel. If you can’t make it on Friday night, never fret: The pop-up will be open until Sunday, November 5, with items loaded online thereafter.
You can see the jarring lookbook (starring emerging Ashfield model Peter Hayes) below, and head down to the Pseushi pop-up this Friday night to cop your items of choice: