Believe the Hype.
What makes a girl Hype Girl? Is it an unwavering dedication to the ways of the sneaker freak? Is it all about maintaining high scores on social media clout-o-meters? Is it about creating a personal style that is inimitable? Or is it a combination of all of the above… The Hype Girls of 2020 are a mixed bag of creatives, models and influencers that encapsulate that big sneaker energy flawlessly.
We spent an afternoon shooting and getting to know the Hype Girls recently, with each of them giving us a tidbit of insider information that you might not pick up on when you’re scanning their pics on IG. As you can see, they brought plenty of their own flavour to compliment the Hype DC kicks we love.
Get familiar with the Hype Girls of 2020 in the video below, and don’t forget to head to Hype DC for all your sneaker needs:
