The brainchild of siblings Adam and Rahma, the label is inspired by their Egyptian roots, daily life in the country, and the travels of the revolutionary Malcolm X. With their clothing, they showcase their version of the Middle East, one that’s all too often ignored by mainstream media.
Teaming up with West Melbourne heavyweights Saint Side, they’ve headed back to the homeland for a lookbook that flexes the upcoming joint venture, consisting of Arabic tees that arrive in classic colours and some more eye-popping shades. The collection will be launching at Saint Side’s city store for one night only on August 18, alongside instillations and tunes by Moey Khalifa.
See the lookbook below, and head on down to Saint Side (Level 2, 15 McKillop Street, Melbourne) for the launch later this month. Facebook event here: