Inka Williams is fronting the empowering campaign.

Sportsgirl is continuing the “Be that Girl” movement in 2020 with familiar face Inka Williams, the ultimate girl boss and girl next door starring as the face of their campaign ‘Be Heard’. Celebrating everything about each other and all about turning up for yourself, is a huge vibe for this year, all about self love and self empowerment, and that’s exactly what this Sportsgirl campaign has embraced.