Inspired by a road trip from San Francsisco to Los Angeles, the new offerings from St. Goliath look to capture the nonchalance of the Californian coastline. Accordingly, there’s sleeveless shirts and breezy button-ups which arrive in relaxed fits, appropriate for everyday wear and sun-drenched afternoons. The garments mostly rely on monochrome and neutral tones, with a splash of neon to add some liveliness alongside their heavy use of oversized logos.
Alongside the release, St. Goliath will be rolling out a street poster campaign, where they’ll be giving away product to people sharing and tagging pictures of themselves with the posters on social media. Keep your eyes peeled for the posters, and cop the collection right here, dropping this week.