Attendees of Paris’ fashion week are in for a couple extra special treats this March. Not only will they have a first look at Tommy Hilfiger’s collaborative capsule with actress Zendaya (which will be debuted at the event), but they will also witness the TommyNow “see now, buy now” experiential runway show.
Following the success of high-powered TommyNow productions in Shanghai, Milan, London, Los Angeles, and New York City, it only makes sense that the French fashion capital get their turn to host the unique event which sees each item modelled on the runway become immediately available on online platforms all over the world – that includes Australia too.
“TommyNow has become an integral part of our brand story, celebrating our optimistic and inclusive energy with audiences globally,” said Tommy Hilfiger. “For Spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris. Our innovative “See Now, Buy Now” experiential show will blend our Americana heritage, Zendaya’s confidence and optimism, and the city’s iconic elements for a truly unforgettable runway event.”
Stay tuned for more news on the TommyNow Paris show, and follow this link to shop TommyNow.