Premiere: Demi Mitchell Hypnotises In Video For Sultry New Tune ‘Medicine Woman’
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Music
Words by Harry Webber April 17, 2018

All images via Lazy Bones.

Newcastle-based songstress Demi Mitchell takes us on a French New Wave trip in debut clip.

For fans of singer-songwriter Demi Mitchell, her debut video and album is long overdue. The blending of her smokey voice with jangly guitars and dark lyricism provokes a reel of strong imagery, like a vengeful femme-fatale in a smoke-filled New Orleans bar or a noirish detective novel, or a violent scene in a Tarantino film and so on – you get the vibe.

‘Medicine Woman,’ which is the first single of her soon-to-be-released debut LP The Overflow, captures all that we’ve come to love about Demi as she sways effortlessly in between soaring, harmony-filled verses and a hooky blues turnaround, whilst delivering a certain see-sawing indecisiveness in the lyrics.

“‘Medicine Woman’ is about how making yourself vulnerable to someone can be both an empowering and daunting experience – and finding a the balance between the two. How sometimes, the closer you get to someone, the more you want to run in fear of them discovering your shortcomings,” Demi says.

https://www.youtube.com/watch?v=mBrSllq7Ih4&feature=youtu.be

The video, which was directed by David Fulham and shot entirely on super 8 film, sees Demi wandering around what could be mistaken for a European coastline (but is actually Newcastle), in a homage to the French New Wave cinema of the 50’s and 60’s, capturing the sentiments of intrigue and mystery in a way the is befitting of the song and the artist.

You can pre-order Demi Mitchell’s debut record The Overflow from her pozible campaign and stay tuned for upcoming release shows.

 

 

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