Image via Theo Wargo/ WireImage //
Continuing his #WESTDAYEVER rollout with Gap, Kanye West officially dropped the music video for his cruisey College Dropout hit ‘Spaceship’ yesterday, 16 years after the song was first released.
Taking to Twitter, West announced the video’s impending release, adding “THIS IS WHAT WE DREAMED OF BACK THEN” referencing his dreaming of a collaboration with Gap back when he was a Gap employee, which is when he shot the music video. The video definitely marks a full-circle moment for the Chicago OG, coinciding with the announcement of his 10-year partnership agreement with the clothing juggernaut.
UNRELEASED SPACESHIP VIDEO WITH GLC AND CONS
— ye (@kanyewest) June 27, 2020
The visual for the song is classic College Dropout Ye, having a super fun and DIY vibe similar to the ‘All Falls Down’ video, as it follows a young Yeezy as a Gap employee disillusioned with his job, dreaming of buying a spaceship and flying off into the heavens. The end of the video sees him do that very thing, putting on a bulky spacesuit and taking off in his very own spaceship. New York and Chicago rappers Consequence and GSL also make appearances in the clip. The video is definitely a throwback, but holds up so well in 2020. Check it out below.