Coca-Cola Is Launching Its First Alcoholic Beverage
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Addicted to Coke? We have some news that might make it all the more enticing.

Despite being the most omnipresent bubbly beverage in the world, Coca-Cola have still tried to tinker with their tried and tested recipe over the years. There’s been Vanilla Coke, Diet Coke, Coke Zero, the underrated Cherry version and the really awful Lime version. Still, in 125 years, Coca-Cola haven’t tried their hands at an alcoholic beverage – until now.

While you might enjoy adding a little vodka or bourbon to your carbonated soda, all that alcoholic goodness will now be sealed inside a can, with the announcement that Coca-Cola will be releasing an alcoholic beverage for their Japanese consumers. It will be their own version of the Chu-Hi beverage, and as explained by Coca-Cola’s Japanese president Jorge Garduno, “this is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shochu and sparkling water, plus some flavouring.”

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas,” he continued. “Coca-Cola has always focused entirely on non-alcoholic beverages, and this is a modest experiment for a specific slice of our market.”

Still, you might have to head over to the Land of the Rising Sun to get a sip, with an Australian representative from Coca-Cola saying that the beverage won’t make it down under. “No, we have no plans to do it here – it’s very much a Japan thing,” they said.

If you ever needed another reason to visit Japan besides weird Hello Kitty merchandise, hot springs, endless okonomiyaki and that really great episode of The Simpsons, this is it.

Words by Christopher Kevin Au March 8, 2018
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