Joe Rogan image via YouTube / Spotify image via Spotify //
What do you get when the biggest podcast in the world signs an exclusive deal with the biggest streaming service in the world? Global dominance. Spotify is lapping it up, and no doubt whoever pulled this deal together is an absolute hero in their work group chat right now.
But yes, Spotify and Joe Rogan have signed a huge deal for his podcast The Joe Rogan Experience to start streaming on the service in September and become exclusive to the service at the end of the year. The video version of the podcast will only be available on Spotify as well. According to the Wall Street Journal, the deal is worth more than $100 million, which will dwarf Rogan’s $30 million earnings last year.
It’s been a long time coming, with the number one podcast being independent for over ten years. Over the decade it’s gone from being a whacky and goofy podcast about UFC and comedy to arguably the biggest and most influential program in the world, going so far as to attract Hollywood juggernauts, presidential candidates and the alien himself Elon Musk to it’s revered studio.
Taking to Instagram to announce the news, Rogan assured fans this wouldn’t alter the content of the show at all, which we’re sure many would be weary of.
View this post on Instagram
Announcement: the podcast is moving to @spotify! Starting on September 1 the podcast will be available on Spotify as well as all platforms, and then at the end of the year it will move exclusively to Spotify, including the video version. It will remain FREE, and it will be the exact same show. It’s just a licensing deal, so Spotify won’t have any creative control over the show. They want me to just continue doing it the way I’m doing it right now. We will still have clips up on YouTube but full versions of the show will only be on Spotify after the end of the year. I’m excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!
No doubt we’re keen to see Joe break down the deal on his next podcast, as well as hearing Eddie Bravo accuse him of becoming a government puppet as a result.
Congrats to all parties! This is super huge for Joe and Spotify, no doubt this is the start of a long partnership between the two…