As the founder of Playboy, Hefner built an empire on the ‘sex sells’ mantra, becoming a cultural icon and multi-millionaire in the process. He introduced Playboy to America back in 1953, with its first issue featuring a nude Marilyn Monroe. Since then, the publication has been omnipresent around the globe.
He passed away at the Playboy mansion in Hollywood, aged 91 years old. Playboy has since released a statement to E! news regarding his death.
“Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones. He was 91 years old.”
— Playboy (@Playboy) September 28, 2017
— Yashar Ali ? (@yashar) September 28, 2017
Head image via Just Jared