Sitting smack-bang in the heart of Sydney’s CBD at 413 George St, General Pants will be christening their spacious new store this Thursday, and it’s set to offer a different kind of retail experience than you’re used to in Australia. First up, GP have teamed up with The Darling Parlor to provide the first pop-up tattoo studio, the first for any major retailer in the country. If you’re over 18 years old, you’ll be able to buy some threads and permanently ink yourself under the same roof.
The store will also be selling vinyl in conjunction with Universal Music, providing all your favourite tunes in physical, 12 inch form. Accordingly, in-store DJ decks and turntables will also host guest appearances from selectors over the next few months. A shop-in-shop offering means that there’ll be special sections devoted to our mates from Storeroom Vintage, as well as denim experts Ksubi. The entire interior has been decorated by artists Kentaro Yoshida, Steen Jones and Alex Lehours, some of whom have been featured on LWA as part of our ‘Mad Love’ art show.
Oh yeah, and did we mention that there’s a complimentary frozen Coke machine? Huge.
While the store opens this Thursday from 9:00am, a launch party will be taking place that evening from 5:00pm, offering free pizza and beverages for those in attendance. RSVP here to get your name on the door! Tunes will come courtesy of Polographia (DJ set) and GP’s own DJs, with house favourite Motez on headline duties. Prepare to cut some shapes. And that pop-up tattoo studio we mentioned before? It’ll be offering tatts to punters for zero dollars.
Head down to 413 George St this Thursday, and welcome a new chapter for General Pants.