Joey Bada$$
We take the rapper from Brooklyn to Bondi.
TwentyFour 5y

TwentyFour, in partnership with Red Bull.

What were you doing when you were 17 years old? I was wearing wallet chains, experimenting with boxed wine, scribbling Slipknot lyrics in my school diary and generally being a fuckwit.

That’s not the case for Joey Bada$$, who was exploding onto the rap scene back in 2012 with his impressive 1999 mixtape a steady showcase of lyricism and New York’s unmistakable swagger. Fast forward to 2015, and he’s just released his debut album B4.DA.$$ on his 20th birthday – and it’s nothing short of riveting.

Just two weeks ago, we spent a day with Joey while he took some time off on his Australian tour, which included appearances at Falls Festival. Here’s how it went down:

Joey24_2

Bondi isn’t only home to rich people with topknots, kale connoisseurs and Irish backpackers – it’s also the spiritual birthplace of Life Without Andy. Joey and his crew meet us outside our office on Bondi Road. No, we don’t work at Lucy’s Chinese Massage – yet. Life Without Andy headquarters is actually upstairs, but next time you pay Lucy a visit, come say hello and distract us for the entire afternoon so we don’t get any work done. Also, bring cookies.

Joey24_00

CJ Fly really lives up to his name in this portfolio shot we snapped of the charismatic rapper. We find this wide-brimmed Brixton hat in the office, and CJ immediately dons it with an aura of confidence that can only be compared to Pharrell Williams. Immediately, he looks like he could slide in seamlessly with the most of the indie chicks and bros at Splendour In The Grass. #FESTIVALFASHION

Joey24_5

Mid-road photo? No fucks given.

Joey24_7

We should probably check for traffic, though.

Joey24_9

We jump in the whip for a short ride down to Bondi Beach. Thanks to our driver Alex, who put up with all the backseat shenanigans – which mainly consists of me talking about FUBU clothing at an irritatingly loud volume.

Joey24_11

Joey dressed in threads by our pals at Zanerobe. He also manages to co-ordinate his bucket hat and socks with the Pro Era print – the same design that was worn in a leaked selfie of Barack Obama’s daughter. Very strong accomplishment. #JOEYFORPRESIDENT

Joey24_22

Our outdoor office for the day means that we’re basking in Sydney’s soaring temperatures. Popped a molly, I’m sweating.

Joey24_10

Joey absorbing Bondi’s million-dollar view. I’m in the background throwing a double-shaka as I also gaze into the never-ending ocean. I imagine that it must be feel quite surreal to be on the other side of the world at just 19 years of age, playing sold-out shows and festivals to thousands of screaming fans. Here’s a rare moment of serenity on what’s been a whirlwind tour.

Joey24_26

We get to discussing his debut album, B4.DA.$$. “I pretty much worked my whole life on this album… I know that the message and the music is going to spread in due time. I ain’t got no sales pitch. It’s hot shit,” he says.

Joey24_25

He’s also learned a lot in his relatively short time in the spotlight. “Have no expectations. Eliminate all expectations, and just accept things. Don’t take things too personally… They build you up to tear you down,” he says.

Joey24_20

It’s not long before a small crowd gathers around to see what the commotion is about. CJ Fly giving some invaluable life lessons to some of Bondi’s younger skateboarding residents and swag lords.

Joey24_34

He still finds time to Snapchat those back home. “I don’t know where the fuck I am, but I’m never coming home,” he proclaims while blasting music from a modern day boombox. #BEATSPILLONFLEEK

Joey24_14

Australian skate icon and Red Bull‘s own, ┬áCorbin Harris is in the area, so we give him a ring and he decides to stop by for a little session in the Bondi bowl. Cool story alert: He once skated through an empty Westfield mall. We thought this sort of shit only happened on Tony Hawk’s Pro Skater 3 on Playstation, but it happened and we caught it all on camera right here.

Joey24_36

Joey’s got front row seats as Corbin does his thing. Joey seems impressed by the tricks he’s witnessing, or maybe it’s the all-white outfit. #COKEBOYS

Joey24_43

Picture perfect.

Joey24_27

Now it’s time for Joey aka Mr. Bada$$ to deliver some gems of wisdom to the kids. They listen in with their full attention before asking for a selfie. Shout out to the kid wearing a helmet, I’ve seen far too many skaters injuring themselves on Rob Dyrdeck’s Ridiculousness and it makes me very concerned for the safety of our youths. Also, I love Chanel West Coast. #MARRYMECHANEL

Joey24_33

More fans pose for photos. I’m insanely jealous of the bro in the Lakers jersey, whose hair somewhat resembles that of Waka Flocka Flame.

Joey24_44

Bossin’ up. Joey Bada$$ x Corbin Harris, a Bondi collaboration.

Joey24_47

WHERE MY DOGS AT? *DMX VOICE* This mural of a puppy is better than the Mona Lisa. From now on, I’m not viewing any art unless it somehow involves puppies. Joey and CJ explore Campbell Parade like seasoned locals.

Joey24_51

Time to cool off with a little Watermelon Crush from Boost Juice. I can’t afford Boost Juice ever since they steadily inflated the prices, but luckily my friend Tara bought me one so I didn’t feel left out. Shout out to Tara aka Mother Teresa in this bitch.

l

As the sun sets, it’s showtime. Before Joey takes the stage, Run The Jewels get the crowd warmed up with a stream of songs from Run The Jewels 2 – one of the best rap albums of 2014. Killer Mike is one of the most humble people ever. El-P is quite lovely, too.

JACKLWA-591

Joey takes the stage to a thunderous roar, playing cuts from B4.DA.A$$ and his selection of strong mixtapes. It’s a sold-out, sweat-drenched party that requires not one, but two fans on stage.

JACKLWA-252

We’re glad to have spent time with Joey Bada$$, one of rap’s brightest future prospects. With the world still absorbing his debut album, we have no doubt that he’ll continue to reinvigorate the rap game with each move that he makes.

 

Photos by Mitch Ross January 21, 2015
Editors Pick
4y
The Rubens
Two shows and some hometown hangin' with the lads.