Adding this to the Wishlist…

Keeping up their streak of linking up with fire up and coming artists, Beats By Dre has partnered with British rapper Pa Salieu as part of their new ‘Beats Flex’ campaign, and they’ve cooked up a stellar visual to support the new earbuds.

Directed by rising South London director Gabriel Moses, the visual captures the richness of the night and community, with numerous aerial and shifting shots of Salieu embraced by a crowd while donning the buds. His accompanying narration also features some heavy distortion as he says to us “Music is within me.” The trailer ends with some close ups of the new buds and the various colours they come in, teasing us even more for when they finally drop.

Pretty insane for the 23-year-old, especially after a breakthrough 2020 which saw the release of his critically-acclaimed debut album Send Them To Coventry. And things are looking exciting for 22-year-old director Gabriel Moses too, who’s getting high esteem in the UK for his dynamic works that explore themes of community and connection.

Securing The Sound of 2021, the rise of @King_Salieu is clear, but he’s only just getting warmed up. 👑

Which of his tracks in the past year have been on repeat for you? #BeatsFlex pic.twitter.com/6lhUTQqaJS

— Beats By Dre UK (@beatsbydreUK) March 8, 2021

Pretty sick, check out the full trailer below.