After a year of drops and pushing the Afends creative fingerprint to the next level, the Byron clothing brand started December on an even bigger high…

And it all went down at Melbourne QV shopping centre, the thread-lords launching their new concept store in the best way possible: throwing an off chops party. Of course, bevs were flowing by the dozen, the legends over at Stone & Wood, Round Theory Wines and San Pellegrino all coming through with enough thirst quenchers to get you through even the hottest of scorchers.

But of course, all eyes were on the new store and it’s many pieces, punters taking to the floor to try on all matter of tees, jackets and pants; decked out head to toe in the finest of the AFENDS catalogue. It was definitely a night of some much needed beverage and retail therapy, and of course, we were there to capture all the action. Get caught up via the gallery above:

Event: Afends Launch Party
Location: Melbourne QV
Date: 2/12/21
Photographer: Tim Lambert