When thinking of your most reliable shoe, you’ll probably picture a brand synonymous with timeless staples. Then, you’ll no-doubt reach for your Vans… 

Vans has unveiled its ‘Classic Since Forever’ campaign, spotlighting some of the iconic silhouettes that make the brand a longtime staple in the sneaker game. Launching the campaign in honour of its most timeless styles — seen within streetwear runways and skateparks alike — ‘Classic Since Forever’ pays homage to the three silhouettes that have made Vans a hallmark of wardrobes the world over. 

The Sk8-Hi, Slip-On Stackform and Authentic Stackform are three such styles emblematic of Vans’ broader role in creativity and timelessness. Each silhouette has adorned the feet of innovators and freethinkers for decades, and is most recently being fronted by model Paloma Elsesser. As the face of ‘Classic Since Forever’, Elsesser’s disruption of the fashion industry perfectly embodies the Vans spirit. 

 Speaking of her involvement in the campaign, Elsesser — who’s fronted the covers of Wonderland and Vogue — said “Vans invested in my vision for this project, so it feels inspiring to see the images we created… I’ve been wearing Vans forever, so it’s a full-circle moment.” The campaign launches today alongside the beginning of New York Fashion Week, where Vans will host a publicly-accessible ‘Off The Wall’ experience in Tribeca. 

Peep more from Vans and Elsesser’s ‘Classic Since Forever’ range in the images below. To shop the styles featured in the campaign, head to Vans’ website here. For those in NYC’s NYC Tri-State, head to Broadway, Tribeca tomorrow from 12pm to 8pm to catch Elsesser and shop the classic silhouettes.