For those of us who have a Mac, and iPhone, and Apple Watch etc etc, it’s hard to not notice when Apple make an announcement. It’s kind of like we’re living in a tech dictatorship and our ruthless leader has spoken; Apple has something new to say, we take it on board as gospel. Sad, but what are you gonna do? Start using a Samsung?… Seriously though, Apple have just unveiled the new iPhone 15 and it’s got a bunch of new and improved features. Let’s dive into what these new models bring to the table without the fanfare.
Titanium Build: Aesthetic and Lightweight
The standout feature of these devices is their aerospace-grade titanium design. This material combines strength and lightness, resulting in Apple’s lightest Pro models to date. The phones also feature contoured edges and a customisable Action button, providing users with some degree of personalisation.
Camera Upgrades: The Focus on Photography
Apple has made significant camera improvements, offering the equivalent of seven pro lenses, all powered by the A17 Pro chip. The 48MP Main camera system introduces a new 24MP super-high-resolution default setting, while also enhancing portrait photography with Focus and Depth Control. Night mode and Smart HDR have been improved as well. The iPhone 15 Pro Max stands out with its exclusive 5x Telephoto camera.
A17 Pro Chip: Powering Performance
The A17 Pro chip, built on a 3-nanometer process, promises improved CPU and GPU performance. It features hardware-accelerated ray tracing, enhancing graphics and AR experiences. The introduction of console-level gaming titles like Resident Evil Village and Assassin’s Creed Mirage is noteworthy.
USB‑C Connector
The USB‑C connector now offers USB 3 speeds, 20 times faster than USB 2, it also means you can directly charge your AirPods from your iPhone.
Roadside Assistance
Apple has also introduced Roadside Assistance via satellite, providing help when cellular and Wi-Fi connections are unavailable.
A Variety of Finishes
The iPhone 15 Pro and iPhone 15 Pro Max come in four finishes: black titanium, white titanium, blue titanium, and natural titanium.
Pricing and Availability
Pre-orders start on September 15, with availability on September 22. The iPhone 15 Pro starts at $999, while the iPhone 15 Pro Max starts at $1,199.
iOS 17: Enhancing User Experience
These devices come with iOS 17, which introduces updates to the Phone app, Messages, and more. Features like Contact Posters and Live Voicemail enhance the experience.
Eco-Friendly Approach
Apple continues its focus on sustainability, using more recycled materials, eliminating leather from its products, and reducing plastic packaging.
Deals and Bonuses
Apple offers various deals, including trade-in credits and carrier offers. Buyers of the iPhone 15 Pro or Pro Max will receive three free months of Apple Arcade and Apple Fitness+.