Here’s what went down at the Smile Bar yesterday.

Over the past year or so, we’ve been witnessing the rapid rise of Hismile. Like teeth around the nation, the brand is having something of glow up as they turn the toothpaste and beauty industry on its head. Yesterday they offered Sydneysiders a chance to enhance their smiles with Hismile’s latest release, SmileStika – a temporary tooth tattoo poised to become the next viral beauty trend. Visitors to the pop-up Smile Bar in Pitt Street Mall had the opportunity to select from a range of fun and cute SmileStika designs, including hearts, stars, cherries, peaches, and flowers.

Portobello PR joined forces with the Hismile team on-site, providing media and influencers the unique opportunity to try out SmileStika. Guests which included Laura Dundovic, Natty Zach, Icy Ling, and more, had personalised SmileStikas applied by a skilled tooth gem artist, interacted with Hismile’s founders, Nik Mirkovic and Alex Tomic, and received VIP goodie bags to take home.

Check out the highlights in the gallery above:

Event: Hismile’s Smile Bar
Location: Pitt St Mall, Sydney
Date: 05/10/23
Photographer: Jack Bennett