American Apparel House launched a four-night music series as part of SXSW Sydney, opening with performances from Paulina, Kai Cult, Sollyy, Fresh Hex, and eight-time ARIA-nominated Ninajirachi.

The first night also featured live T-shirt printing activations inside the American Apparel House, blending fashion, art, and sound.

Across the next three nights, audiences can look forward to sets from Sonic Reducer, Jupita, Thirst Trap, Xiao Xiao, Jaal, Krystal Rivvers, Shanghai Qiutian, Soli, Kitty of the Valley, The Thing, Zion Garcia, Downgirl, Swapmeet, Bawo, and Big Noter, a lineup spanning some of the most exciting names in emerging music.

Check out the highlights in the gallery above:

Event: American Apparel House SXSW Launch
Location: Sydney
Date: 15/10/25
Photographer: Jack Bennett