Images by Bursty, Getty & Sulay Kelly //
Formula One GOAT Lewis Hamilton made a headline appearance at lululemon’s Australian flagship store at Emporium Melbourne this week, celebrating the launch of The Lewis Hamilton Edit — a curated capsule collection personally selected by the seven-time world champion. The visit marked the first time Hamilton has launched the Edit in Australia, and fans packed the CBD store to catch a glimpse of the F1 icon, with long lines forming outside as supporters waited to grab pieces from the limited-edition drop.
Hamilton spent time greeting fans and chatting with guests inside the store, joined by fellow lululemon ambassadors including AFL captain Max Gawn, along with a guest list of athletes, media personalities and creators. The collection itself brings together some of Hamilton’s favourite training and lifestyle pieces from the brand, blending technical performance with a sleek, elevated aesthetic that reflects his personal style.
“When you’re in lululemon, you can feel that the product has been designed to perform. There’s a commitment to continuously refining the fabric, fit and function. It’s the technical details that can change everything. I’m proud to partner with a brand that values the process behind performance and lets others experience the same level of innovation in their own training,” Hamilton said.
The Edit features both menswear and womenswear staples that Hamilton says he relies on for training, recovery and everyday wear — from high-performance workout tees to lightweight training shorts designed to move with the body. Each piece has been selected for its balance of innovation, comfort and versatility, highlighting lululemon’s focus on fabric technology, fit and function.
Check out the highlights in the pics above and below, and shop the Lewis Hamilton Edit exclusively at lululemon Emporium and online via lululemon.com.au.
