It’s the burger with the cult following, who are more or less addicted to that secret sauce. McDonalds know these followers are loyal and will fight to death for the beloved morsel of delight.

Not so long ago a limited edition of the bottled secret sauce was available for purchase and sold out in a blink of an eye. That bottle won’t last forever and Mickys D’s know this. So what does one do to feed the cravings? Buy the range of Big Mac inspired clothing and homewares of course.

McDonald’s Sweden just dropped a clothing and homewares line as part of its “I’m Loving It 24” campaign. Producing everything from Thermals, Tees, bed sheets, a raincoat and not to mention a dog jacket, all with the picture perfect Big Mac on repeat.

It may look like a ridiculous, desperate attempt to appear cool and relevant, but the avid, obsessive burger followers would tend to disagree. So you feeling like you want to be hungry 24/7? Cop the range here.