Earlier this year, Kendrick Lamar was announced as the new face of Reebok – and we were lucky enough to chat to the rapper about his upcoming sneaker plans.
Now, a new commercial titled ‘Be Ventilated’ sees Lamar flaunt the Ventilator Day Glo series, which features the favoured silhouette in eye-catching, summer-friendly packs finished with a plain white midsole. The commercial comes with a message from Lamar – emphasising the empowering themes he explores thoroughly on his fresh effort To Pimp A Butterfly.
Here’s what Lamar has to say – watch it all below:
“When in the course of human events it becomes necessary for we, the people, to do things a little different. It’s in the air. We can no longer sit idly by while the powers that be tell us how to live, how to think, how to act—all the while writing about so-and-so not caring about us. No anonymous posts or spineless subtweets will do us justice. We, the people, can no longer hide. The time is now and they know it, too. For we hold these truths to be self-evident: A Wind of change is blowing in. Inhale. Exhale. And breathe.”
