Tokyo’s Masafumi Watanabe (founder of fashion brand Bedwin and The Heartbreakers) teams up with surfing apparel label Reef for a brand new collaboration, refining creative new look book mixing clothing, shoes and bucket hats for a twist on Reef’s own waverider aesthetic and his own classic California surf style.

True collaboration is a two-way street, creative inspiration flowing both ways. That’s the exact case with the new M.W x Reef collaboration. Masafumi Watanabe has been inspired by the style and cultural exchange of Reef’s traveling surf ambassadors, while Reef has long admired the work of this influential global designer. Check the collaboration below and hit the Reef website for where to find the exclusive drop.