Calvin Klein has just revealed their ‘The Original Sexy’ campaign, and let’s just say that it certainly lives up to its name – recruiting Kendall Jenner to bare all for the brand’s on-trend underwear range.

While Kendall already had a stint with Calvin Klein earlier this year, it wasn’t nearly as eyebrow-raising as this, with the socialite sister donning a thong and lingerie in the black-and-white series.

Jenner is joined by models Joan Smalls, Isabeli Fontana and Edita Vilkeviciute for the campaign – see the pictures below, as well as a racy video clip. Billboards are about to get a whole lot better: