Global sports channel ESPN has gone local in this recent campaign, recruiting renowned local artist Sofles to immortalise iconic sports moments in his signature style.

This video is sure to build upon Hayne-mania and all the hype surrounding the NFL at the moment, and it’s easy to see why Sofles has been hand-picked as the artist – he has an undeniable social media presence with 178,000 Instagram followers, while his pieces have graced walls across the globe.

In the 60-second video, Sofles adds plenty of animated life and colour to sports footage taken from American football, skate and basketball – featuring longtime LWA favourite LeBron James.

Watch below:

https://www.youtube.com/watch?v=HZ_CD3ve2s0&feature=youtu.be