It’s no secret that retro sportswear and throwback garments have been undergoing a huge resurgence in the past few years, and Tommy Hilfiger is one brand that’s spearheading the wave.

Bold colourblocking and oversized logos have become increasingly popular for the tri-colour label, and they’ve now tapped into 90s nostalgia for their new Tommy Jeans campaign starring Hailey Baldwin and Lucky Blue Smith. Putting a contemporary twist on these iconic looks of the Golden Era, the collection features unisex tees, longsleeves, denim and Tommy boxers – hardly a surprising move after the undergaments received an honourable mention in ASAP Ferg’s ignorant rap anthem ‘Work (Remix)‘.

The campaign was shot by Bryant Eslava, and stars skyrocketing babe Hailey Baldwin and menswear model Lucky Blue Smith. We can imagine that the Tommy Jeans collection is going to be ultra popular with streetwear and sportswear fans, so prepare to see plenty more of the red, white and blue in the coming months:

#TOMMYBOXERS

Photos by Bryant Eslava/Tommy Hilfiger