Head image via GQ
Back in July, Selena Gomez beat out ex-boyfriend Justin Bieber to claim the crown for most liked post on Instagram, while some of us are struggling to hit the holy 11 likes on each photo. Now, the pop princess has snatched another accolade on the social media platform.
As reported by Billboard, Gomez has just become the first person in the history of Instagram to gain 100 million followers, off the back of a hashtag call-to-arms to get her over the line. Her extremely dedicated fans began the #SelenaBreakTheInternet to get her to the milestone, and it’s worked – Gomez has easily beat out nearest rival Taylor Swift who sits on a measly 91.4 million, while Beyonce follows behind with just over 85 million devotees.
More remarkably, Gomez has been inactive on Instagram as part of a break from touring and social media, and hasn’t posted anything in six weeks. Still, it seems as though her fans aren’t losing interest anytime soon and are even starting viral campaigns in her name. When asked about her social media domination and exactly how she racks up the double-taps, Gomez said “I try to find a good balance of just being 100 percent myself and knowing when to post a really good selfie with good lighting.”
There you have it folks – major keys to success. See some of Selena’s Instagram highlights below. First up, here’s the most liked post which employs some ~subtle~ advertising from Coca Cola:
And the rest:
