Playboy’s latest project has gathered seven Playmates from the 70s, 80s and 90s to recreate their cover photos for the iconic publication.

Since Playboy’s beginnings, Hugh Hefner has said that “Once a Playmate, always a Playmate” – and they’re putting that motto at the forefront of this shoot. Picking out seven models who posed for the magazine since the 70s, they’ve offered side-by-side comparisons of the women back then and today – with the same outfits, poses and all. Playboy put it best when they said that this shoot proves that “beauty is ageless, sex appeal is timeless and exuberance is eternal.” Touché.

See the seven recreations below, and read each Playmates story over on Playboy: