From Chuck Taylors to Jack Purcells, Converse are well versed in the art of making a classic.

Just about everybody has owned a pair of the aforementioned sneakers: Versatile, affordable and timeless. But where to from here? Having now graced feet across the globe for decades, Converse invited us down to their SS17 launch, where their arsenal of sneakers have been updated with technology prioritising comfort and convenience. Don’t worry, the trusty models still look the same – they just feel better for your feet and brave better against the weather.

The launch featured champagne, frozen treats, burgers and additional snacks that had been colour co-ordinated with the walls. From now on, we refuse to eat anywhere unless the food has been colour co-ordinated with the walls. Find your latest Converse goods online or just about any sneaker store across the globe, because it looks like they aren’t going anywhere:

Event – Converse SS 17 Launch @ Commune 901, Sydney
Photographer – Jack Bennett
Date – 22/02/17