Last night, we stepped into the world of e.l.f.
And we can tell you—it was a fully immersive experience. As we wandered into 410 Oxford St, we were instantly overcome by the shades of green coming at us from every angle. Beyond the lighting, the e.l.f. team transformed the space into a playground of beauty, with interactive displays showcasing their hero products for every eye, lip and face.
Inspired by their cult-favourite Power Grip Primer, the night served up jelly ball pits, personalised e.l.f. pizzas and margaritas, and makeup artists ready to glam. Famous faces like Samantha Jade, April Rose Pengilly and a crew of iconic drag queens were spotted soaking it all in.
Can’t get enough? You’re in luck – on Friday the 13th, the pop-up returns with e.l.f. coffees and cupcakes on offer, so fans can get a sweet taste of the Power Grip magic all over again.
