Part secret show, part launch party, the teams at ellesse and Smiley went above and beyond last night when they took over Woolloomooloo’s 1933 Boozehouse. Treating us to dance-yourself-silly DJ sets from Latifa T and Ember and more FELLR seltzers than we needed (it was Friday night, whatcha gonna do) we entered into rave mode, complete with glow sticks, whirring lights and a spattering of Smiley faces. Catch all the madness in the gallery above: