Party & Bullshit
January 29, 2026

Last night HOKA kicked of a series of activities in Melbs as part of their ‘Speed Of Light Campaign’.

At the centre of it all was the Cielo X1 3.0, and after this morning’s first speed session, the city is officially in run mode. It all started with a laid-back pre-party at Tempo Journal in Collingwood, with canapés on hand, DJs on the decks and drinks flowing courtesy of Pals, Bobby, Billy and Mountain Culture, before runners hit the pavement at sunrise.

If you missed the early start, you’re still in luck – there’s plenty more on the way today, including athlete Q&As, a runner-focused Pilates session to help keep the legs ticking over, and the Speed Of Light Hub from 5pm. Expect post-run hangs, casual food, cold drinks, an immersive HOKA hub experience, plus the chance to get hands-on with the Cielo X1 3.0 and even take them for a spin on the treadmills.

Check out the highlights from last night in the gallery above!

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