The weather’s cooled, but H&M brought the heat last night with a huge Sydney party to launch their Autumn/Winter 2025 collection.

Held in a buzzing inner-city warehouse, the night was all about fashion, music and community. Benee took the stage with her latest drop ‘Animal’ a standout among her powerful set bedroom pop bops. DJ Andy Garvey kept the momentum going with a slick mix of underground beats and late-night staples.

The event pulled and elite fashion crowd – creatives, influencers and H&M members who scored invites via the brand’s site. Inside, the new collection was everywhere: tailored coats, rich textures, bold layers. Very much a cool-weather reset. Peep the collection right here BTW!

If you missed it, H&M’s not done yet. Store activations are running across Sydney and Melbourne this week, with DJs, pop-ups and even a coffee spot at Pitt Street. Keep an eye out—and maybe layer up.

Event: H & M Autumn/Winter 2025 Launch Party Ft. Benee
Location: Sydney
Date: 20/03/25
Photographer: Jack Bennett