If there was ever any doubt that Glue Store runs the game when it comes to denim and streetwear, Thursday night’s launch at Emporium Melbourne put it to rest.

The flagship opening felt more like a party than a store opening – think free strawberry iced matchas and pastries for the first 150 through the door, exclusive goodie bags for early birds, a photo booth snapping keepsake polaroids, and a live DJ spinning all night long.

The new space is sleek, elevated, and packed with all of the big-name brands and fashion staples such as Ksubi, Carhartt WIP, Neuw and The North Face. Literally everything you need this autumn/winter (and beyond) is now all in one convenient spot… if only we had 24-7 access to those iced matchas. Head in there and check it out for yourself!

Event: Glue Store Opening
Location: Melbourne Emporium
Photographer: Ray Rolla
Date: 10/4/25