Before the main event, Jameson teamed up with the tastemakers I OH YOU to throw a little Sugar Mountain pre-party at The Beaufort & Ike’s in Carlton.

Jameson Caskmates’ #SugarMateIn party took over the venue with cocktails, ribs and a live performance from The Belligerents. Competition runners-up who missed out on festival tickets were invited to come along and enjoy the afternoon, and the kicker? After everything wrapped up at The Beaufort & Ike’s, guests hopped on a surprise bus which delivered them straight to Sugar Mountain. Whiskey, beers and The Belligerents? Not a bad arvo. Check it out:

Event – Jameson Presents Sugar Mountain Pre-Party @ The Beaufort and Ike’s
Photographer – Justin Erougian
Date – 21/01/17