Longtime denim pioneers Levi’s launched their new ‘Live In Music’ menswear campaign last week, with 500 hungry punters hitting Melbourne to witness some of the country’s best live acts.

‘Live In Music’ celebrates all individuals – both backstage, onstage and in the front row – who have helped to create a thriving music scene in Australia and abroad. With Levi’s being the music industry’s jean of choice for decades, the brand decided to embrace that role by throwing one hell of a genre-spanning music showcase for Melbourne. Acts on the night included Confidence Man – fresh from their endlessly hyped performance at Splendour In The Grass – as well as Ivan Ooze, the local rapper who counts the likes of Ghostface Killah as collaborators.

Steve Smyth, Luca Brasi and Polish Club rounded up the roster, with the party kicking on into the early hours of the morning. Not bad for a school night! See all the images from Levi’s ‘Live In Music’ jam above, and see more of the campaign right here:

Event – Levi’s ‘Live In Music’ Launch Party @ Melbourne
Photographer – Kane Hibberd
Date – 03/08/17